Why Choose Highlight To Design Your Website?
Web design is a very competitive industry; there are hundreds of design firms in Worcestershire, the West Midlands and Shropshire, and new methods of building your own website are created every day.
So why choose me?
I am business focussed
I have years of experience of sales and marketing, both online and offline. I am an avid follower of business development, and have a commercial awareness that isn't found amongst many website designers or design studios, which really facilitates my getting to the root of how your business works, and then constructing a website that adds value to that. The internet is more important to commerce now than it has ever been, and it is only going to get more so. A well designed and targeted online presence can mean the difference between your business surviving and thriving, especially in the current economic climate.
I know my marketplace
I have been an avid user of the internet since I was at school, well over a decade ago. I know the ins and outs of people's browsing habits, how and where they search for products and services, and what they're looking for when they do so. I know what makes someone stay at a website for longer than 30 seconds after they've arrived. I know the right technologies to use to accomplish each goal. I know where problems will be thrown up by differences between the computers of the people visiting a website.
I am technically minded, but talk your language
Explaining technical concepts to people who might not even be certain how to turn a printer on takes practice, and I have had years of it. I can tell you how and why something on your website is going to work, or how and why it isn't.
I put customer service first
Around 70% of my customers come from referrals, which is no accident. When you buy a website off me, you're paying for it to be online for a year, and keeping it online is my responsibility. If you have a query, or you want to make a change, I am always at the end of the telephone, or an email away. It seems like common sense to me to make sure my customers are always happy, although listening to some of the stories of clients whose projects I've taken over, it doesn't seem that way to every web designer!
I'm a sole trader
As a sole trader, I can provide a much more personal, hands on service than my competitors, with no risk of miscommunication of your needs between departments. I manage every sales query, design consultation and website implementation personally, which provides a whole myriad of benefits to my customers. I get a complete understanding of your business, which means I am ideally placed to ensure all your needs are met at the start of the project, and can adapt quickly to make any changes once it's been completed. I am accountable for every step of the process, providing an assurance that I will be doing everything possible to take your business online quickly and efficiently.
I offer unbeatable value for money
Equally important to many of my customers is the difference in price between Highlight and its competitors. I work in a home office, drastically curtailing my overheads. I have no sales or accounting departments, and thus no commission to pay. I have no conference room or reception, and thus don't have any of the costs associated with either of them; costs whch other web design firms have to pass on to their customers. When you hire me to build your website, you're paying for my specialist skills, not for my overheads.
