Why choose me for your web project?

As I explained on my home page, web design is a very competitive industry. There are hundreds of design firms in Worcestershire, the West Midlands and Shropshire, and new methods of building your own website are created every day. So why choose me?

I'm a businessman.

I have years of experience of sales and marketing, both online and offline. I'm an avid student of business development, and have a commercial awareness that isn't found in many freelance web developers, which really allows me to get to the root of how your business works, and then construct a website that adds value to that. The internet is more important to commerce now than it has ever been, and it is only going to get more so. A well designed and targeted online presence can mean the difference between your business surviving and thriving, especially in the current economic climate.

I know my marketplace.

I've been using the internet for over a decade. I know the ins and outs of peoples browsing habits, how and where they search for products and services, and what they're looking for when they do so. I know what makes someone stay at a website for longer than 30 seconds after they've arrived. I know the right technologies to use to accomplish each goal. I know where problems will be thrown up by differences between the computers of the people visiting a website.

I'm technically minded, but I talk your language.

I've spent years working in technical support, which has given me invaluable experience in explaining technical concepts to people who might not even be certain how to turn a printer on. I can tell you how and why something on your website is going to work, or how and why it isn't.

I put customer service first.

70% of my business comes from referrals, which is no accident. When you buy a website off me, you're paying for it to be online for a year, and keeping it online is my responsibility. If you have a query, or you want to make a change, I'm always at the end of the telephone, or an email away. It seems like common sense to me to make sure my customers are always happy, although listening to some of the stories of clients whose projects I've taken over, it doesn't seem like it to everybody!

I'm a sole trader.

As a sole trader, I'm able to offer a much more personal, hands on service than my competitors, with no risk of miscommunication of your needs between departments. I am directly involved in every sales query, design consultation and website implementation, which provides a whole myriad of benefits to my customers. I get a complete understanding of your business, which means I'm ideally placed to ensure all your needs are met at the start of the project, and adapt quickly to make any changes once its been completed. I'm accountable for every step of the process, providing an assurance that I'll be doing everything possible to take your business online quickly and efficiently.

Equally important to many of my customers is the difference in price between Highlight and its competitors. I have no designers asking for overtime, no sales staff to pay commission, no shop front requiring upkeep, all of which are costs that would be passed on to you by other web design firms.